Lifestyle Photography – Creating desire through style + emotion
Lifestyle photographer Estelle Judah has the enviable knack of understanding exactly how an image can make a product fly off the shelves.
Online retail, in particular is growing rapidly, so to stand out from the crowd and make sure your images have the power to create the desire to buy, you need seasonal campaign imagery that connects with the customer, and drives sales.
Estelle explains, ‘Strong lifestyle photography is all about making sure the customer understands the details of the product + it’s desired use. Be it homewares, wine, or an item of clothing, the aspirational lifestyle elements that I create through my imagery for clients, brings everything together to tell the story about the style, the mood and the emotion of how you are
going to feel when you buy, consume, or wear that product.’
It’s this connection between the product and the reaction it evokes that makes Estelle’s lifestyle photography so commercially successful.
Estelle works on small to large product and fashion ranges, and focuses on each client to create their own unique style, story and position in the marketplace. She brings together the right support team for her shoots; stylists, model bookers, make up artists and art directors, and manages all shoots herself, ensuring that her clients get the highest standard of photography and support throughout the process.
To speak to Estelle about your lifestyle photography project, you can call her or drop her a line. For all contact details, please click here.