Photography is more important to brands than ever before, and one of the main reasons that it is so vital, is because consumers – your customers – are mad about it, obsessed with it even and doing it themselves all the time!
Social media has evolved to where it is today on the back of photography, and the growing ownership of smartphones means that creating and sharing images is easier than ever. It’s no exaggeration to say that people’s lives are defined and charted by literally thousands of images.
Throughout the history of the camera, people have always loved photography, and their natural preference for photography means that today it is still the best way for brands and businesses to communicate their product to their own customers. But as people’s knowledge and passion for images has grown, so too has their understanding of images and their ability to judge a business by its images.+ Read more