Property Development Photography
Melbourne Property Development Photography
– Connecting location to lifestyle
Melbourne property development lifestyle photographer, Estelle Judah knows how crucial property photography is for creating that instant attraction between buyer and developer.
Today, property development photography has much in common with lifestyle photography. Property buyers are buying much more than a house, they are buying a way of life, a place in a community and making a significant and highly personal statement. The lifestyle element that images portray create distinction and aspiration for each potential home, whilst also forging a sense of reality and placing it within buyers’ reach. The formula for successful lifestyle property images is to convey real living spaces, because this is what makes customers fall in love with what could become their new home
Finding the aesthetic beauty in a fixed environment is what appeals to property and lifestyle photographer, Estelle, and she says ‘What I love about working in these distinctive environments is understanding the architect’s journey and thought process that has moulded the space. This gives me the story of each development and from here, I can create images that are true to the development’s vision, and that connect the buyer to every detail that make each development unique and place them in the lifestyle of the local area.’
Estelle is able to find the natural aesthetic of any space, and her ability to emphasise the effects of natural lighting and the sense of place means she can bring them to life to the extent that the viewer can immerse themself in the space. And this is what creates a commercially successful image, because emotions and feelings have a huge part to play in property development sales.
Estelle has worked with many specialist marketing agencies and developers, and liaises closely with each client to create a unique style and approach for all new projects.
To speak to Estelle about property development photography, please call her or drop her a line. You can find full contact details here.
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